Optimising technology to solidify an enhanced user experience

Services / Deliverables

  • Product Design
  • Engineering
  • QA
  • Project Management


  • Web
  • iOS
  • Android
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The GAA oversee a yearlong schedule of fixtures and games involving clubs, counties, universities, interfirms, primary and post-primary schools. These are mainly managed by volunteers nationwide and with such a plethora of events, measuring attendance of players is not an easy task. Attendance was previously recorded inaccurately due to the inadequate system in place which lacked a user-friendly interface and functionality. The unintended consequences of poor data collection resulted in lower participation levels being recorded which impacted funding for the GAA from national governing bodies.

To encourage the role of a volunteer within the GAA organisation, Dawson Andrews implemented a user-focused, intuitive and aesthetic solution which focused on measuring attendance at games and providing a reliable reporting module. The design team prioritised their efforts on a user interface upgrade that was decluttered, responsive and visually appealing for main users. The advantages of this would appeal to volunteers who will use the application and may not be fully cognisant of all the features. This would also reduce the amount of training a user would need to use the application. The development team focused on delivering elements which could be utilised by all volunteers with differing technical capabilities. The important features included allowing attendance figures to be recorded pitchside, offline mode in the event of no signal and cross-platform accessibility which is industry standard. The reporting module collected data from a more accurate set which could be published and presented to national governing bodies who would allocate the sufficient level of funding respectively. The implementation of these features was essential for the success of the project.



Annual competitions, tounaments and leagues created and managed by GAA’s competitions system


Over 1 million forms submitted from over 250,000 users of our COVID Return to Play tracking system