Mobile World Congress

Reinventing the digital experience of a global conference

Background

Mobile World Congress is one of the largest mobile events on the planet attracting 109,000 attendees, 2,800 exhibitors, and 300 speakers across their events in Barcelona, Shanghai and LA. We have been working with MWC to reinvent their end to end digital experience.

This means catering for speakers, exhibitors, sponsors and attendees. The project includes a focus on optimising ticket revenues, creating an engaging agenda, integrating venue maps and a networking tool for delegates to message and connect.

Within two weeks of COVID hitting Barcelona we managed to spin out a digital version of the event to facilitate sponsorship contracts and negate a slice of the substantial revenue loss the epidemic cost GSMA.



Scale

€500m

Generated for City of Barcelona /yr

$65bn

of business was either started or closed at MWC19

1.6m

meetings and connections made

8,000

CEO's

109,000

Attendees from 198 countries or territories

14.9%

Increase in Conversion Rate


Services

  • User interface design and development
  • Back-end system integration
  • Responsive web development & QA
  • Technical planning
  • Ongoing feature development and optimization
  • Analytics and optimization

“Bringing on Dawson Andrews was crucial to our transformation as a digital-first conference. They continue to drive and expand our digital arsenal, allowing us to perform on a world stage." Trevor Skinner
Digital Director, GSMA


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