Mobile World Congress is one of the largest mobile events on the planet attracting 109,000 attendees, 2,800 exhibitors, and 300 speakers across their events in Barcelona, Shanghai and LA. We have been working with MWC to reinvent their end to end digital experience.
This means catering for speakers, exhibitors, sponsors and attendees. The project includes a focus on optimising ticket revenues, creating an engaging agenda, integrating venue maps and a networking tool for delegates to message and connect.
Within two weeks of COVID hitting Barcelona we managed to spin out a digital version of the event to facilitate sponsorship contracts and negate a slice of the substantial revenue loss the epidemic cost GSMA.
Generated for City of Barcelona /yr
of business was either started or closed at MWC19
meetings and connections made
Attendees from 198 countries or territories
Increase in Conversion Rate
“Bringing on Dawson Andrews was crucial to our transformation as a digital-first conference. They continue to drive and expand our digital arsenal, allowing us to perform on a world stage." Trevor Skinner
Digital Director, GSMA